Beginning
I worked tirelessly in several multinational agencies. I oversaw markets far from headquarters, bringing in huge profits even during severe financial crises. I learned to organize work with insufficient teams and to resist remorseless executives’ incomprehensible cost-cutting.
Change, of course!
Provided with experience and an excellent team, I resigned from my position, salary, and benefits. A more conscious way of building a media agency was about to start. It was more than just replicating a business model. Medialog, our company since 2016, has taken advantage of being independent and innovative in management and work organization.
Teaching stage
Outside my working hours, I collaborated as a university professor for ten years, training more than a thousand students in our advertising specialty, media planning, and buying. Many are now in leading positions in large agencies in the sector.
Experience
I am an advertising professional, entrepreneur, and Agency Partner of Medialog Communications. I have 35 years of category experience. I collaborated with the Autonomous University of Barcelona and the University Abat Oliba CEU, teaching Media Strategy and Planning for over ten years.
Future
I worked remotely from Southeast Asia for several months in 2022. Thanks to the time difference, I had the opportunity to reveal what I had learned and make recommendations in an essay to help others become more profitable entrepreneurs. The book is currently published on Amazon in Spanish and English, and you can read it for free if you have Kindle Unlimited.
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Philipp Fürst 