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Philipp Fürst is an entrepreneur, business owner and advertising professional.
Nothing is done without effort,
and nothing happens if you don’t start.
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How to avoid losing your company
The post discusses the author’s interest in the expropriation process and viability of businesses, using the example of Celsa Group, a major player in Europe’s circular steel industry. The author emphasizes the importance of cash flow management in business sustainability and ponders the global competitiveness of industries, comparing cost structures between Europe and Kuala Lumpur.… Read more
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Eufòria’s audience polling: a fool’s game?
The popular musical contest Eufòria on Catalonia’s TV3 channel recently crowned its season winner after its final episode relied exclusively on audience votes. The program amassed an extraordinary 300,000 votes, outweighing viewership for a Barça-Madrid match. The significant points of concern are the allegations of plagiarism against the show and potential issues with the voting… Read more
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La votación de los espectadores de Eufòria: ¿un tongo?
La segunda temporada del programa musical Eufòria de TV3 ha terminado, designando a Jim Gómez como la favorita de la audiencia. El concurso logró un récord de 300,000 votos y una audiencia de 410,000 espectadores, gracias a un sistema de votación en línea. Sin embargo, el sistema provocó ciertas críticas ya que permitía la emisión… Read more
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Competencia desleal
La competencia desleal implica sembrar dudas y engaños para obtener una ventaja. Tim Berry, del Palo Alto Software, describe la venta como el proceso de pasar el dinero del comprador al vendedor, pero no considera a los competidores deshonestos. Esta táctica es ruin y su uso es señal de incompetencia. El marketing responsable rechaza el… Read more
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Why I still believe in Coinbase
Cryptocurrency volatility is mirrored in companies like Coinbase, whose shares plummeted over 80% since its 2021 launch. Unfortunately, cryptos like Cardano have lost 70% value, highlighting crypto’s risk. However, despite these pitfalls, the author maintains a hopeful perspective. He highlights that Coinbase simplifies crypto management and believes a future where cryptocurrencies are commonly used may… Read more
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CPM versus coste GRP (2a parte)
Atresmedia buscará liderar un cambio en la facturación al valorar la totalidad de audiencia de la televisión lineal, no solo el público objetivo. Esta actualización contempla que todos los contactos obtenidos deberán ser facturados, a diferencia de la modalidad anterior que solo consideraba públicos objetivo precisos. Aunque podría igualar los costos de impacto con plataformas… Read more
Books
About building a business
How to start a business. Written in 2022 and updated in 2024 (English version). Get more information here: Entrepreneurial Secrets. Startup without going bankrupt
Cómo empezar un negocio. Escrito en 2022. Más información aquí: Secretos de emprendedor. Qué conviene saber para no arruinarse
About advertising media planning
An academic dissertation about media planning variables and their influence on advertising campaigns’ cognoscitive and conative effects. Check it out on Amazon: Advertising Media Planning and its cognitive and behavioral effects.
How is AI applied in this blog?
This blog only includes 100% original posts written by the author. None of the paragraphs in any article have been automatically generated.
Artificial intelligence is only used on this site 1) for style and spelling correction with DeepL Pro and Grammarly in English and 2) to elaborate on the excerpts in English and Spanish with GPT 3.5 Turbo and GPT-4.
As the reader might know, content creators in WordPress can benefit from this incredible facility for free. Excerpts are short summaries of the posts on the pages that group the posts and do not modify or create new content.
Philipp Fürst 