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Philipp Fürst is an entrepreneur, business owner and advertising professional.
Nothing is done without effort,
and nothing happens if you don’t start.
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CPM vs. cost per GRP
Spain’s premier communication group, Atresmedia, has declared modifications to its advertising business model. The group will now bill advertising based on Cost Per Mille (CPM) as opposed to the previous method of cost per gross rating point (GRP), a shift that could have significant implications for advertisers. Read more
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Avoid going bankrupt for only 0.99$
Amazon has initiated a limited-time countdown deal for the Kindle version of “Entrepreneur Secrets,” available for $0.99. The book, currently only in Spanish, contains indispensable chapters for new business set-up. Authored during the writer’s remote working period in Asia, the English version is to be released soon. Read more
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Coworking or own office
Co-working spaces eliminate numerous non-essential concerns from work life, allowing professionals to focus on their actual roles rather than manage office issues. Many companies find themselves acting as office managers, which detracts from primary business objectives. Modern technological improvements enable a work model that minimizes involvement in office space management. Rather, resources can be effectively… Read more
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10 commandments about workation
The author, while working remotely for Medialog from Southeast Asia, learned ten significant rules to fully utilize a workation period for the benefit of the team and the company. This experience was part of an innovative approach in human resources and work organization. Read more
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Secretos de emprendedor
El libro “Secretos de emprendedor. Qué conviene saber para no arruinarse” de Philipp Fürst ofrece recomendaciones para crear una empresa, valiosas para cualquier lugar del mundo. Con experiencia en dirigir multinacionales y una agencia de medios independiente, Fürst aporta una visión objetiva sobre el emprendimiento, enriquecida por su estancia en Asia. Read more
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My professional career
Summary: With extensive experience in multinational agencies, I overcame financial crises and managed teams efficiently. Leaving my position, I founded Medialog in 2016, prioritizing innovative management and work organization. As a university professor, I mentored numerous students who now hold influential positions. Sharing my expertise, I recently authored a book on entrepreneurial success, currently available… Read more
Books
About building a business
How to start a business. Written in 2022 and updated in 2024 (English version). Get more information here: Entrepreneurial Secrets. Startup without going bankrupt
Cómo empezar un negocio. Escrito en 2022. Más información aquí: Secretos de emprendedor. Qué conviene saber para no arruinarse
About advertising media planning
An academic dissertation about media planning variables and their influence on advertising campaigns’ cognoscitive and conative effects. Check it out on Amazon: Advertising Media Planning and its cognitive and behavioral effects.
How is AI applied in this blog?
This blog only includes 100% original posts written by the author. None of the paragraphs in any article have been automatically generated.
Artificial intelligence is only used on this site 1) for style and spelling correction with DeepL Pro and Grammarly in English and 2) to elaborate on the excerpts in English and Spanish with GPT 3.5 Turbo and GPT-4.
As the reader might know, content creators in WordPress can benefit from this incredible facility for free. Excerpts are short summaries of the posts on the pages that group the posts and do not modify or create new content.
Philipp Fürst 